What is the Role of Intellectual Property in Branding?

The Role of Intellectual Property in the Branding Process 

New ideas and products are constantly being created in the business world and arts, creating economic value. In an environment where production is not only physical but also intellectual, the intellectual property concept becomes a frequently encountered concern in the business world. This concept, which closely concerns brands and branding processes, is closely related to both legal rights and professional life. So, what are intellectual property and its role in branding?

What Is Intellectual Property?

Intellectual property is simply the protection of intellectual and artistic property that has economic value. It refers to all tangible and intangible assets and neighboring rights owned on a work.

Why Is It Important?

Ideas can profoundly affect our daily life, collective know-how, and cultural background. While most products that make our lives easier or more beautiful contribute to both social life and the economy, different technologies, brands, and artistic productions are the product of an idea. Therefore, protecting original ideas that require both creativity and labor is more important than ever. Intellectual property is a critical multi-layered issue in economic, legal, and socio-cultural terms, both for the people who produce and the environment in which that production is born.

What Are Intellectual Property Rights?

Copyrights, patents, brands, industrial design, trade secrets, computer programs, and many relevant topics are addressed in the intellectual property frame. This intellectual property concept comes across under two headings. These are:

1) Copyright

Copyrights are intellectual property rights that protect creative artifacts’ authenticity. Works considered as artistic production (paintings, photographs, music, films, books, etc.) are subject to copyright. The copyright, which includes the reproduction, distribution, and public display of works, is a vital issue protecting the creators from preventing unpleasant situations such as theft or unauthorized use.

 2) Industrial Property Rights 

Intellectual property rights related to trademarks, patents, and designs are within the scope of industrial property rights. Accordingly, industrial property rights cover the principles, rules, and conditions regarding trademark, geographical indication, design, patent, utility model, and traditional product name applications. 

What Is the Role of Intellectual Property in the Branding Process?

Specific names and indications are used in the trade and business to differentiate from the competitor products and services. The most commonly known examples are brands. Using names and signs that distinguish the goods or services of a business from others refers to branding. Law comes in when an idea becomes a trademark. Trademarks are subject to industrial property rights. 

The most critical thing about the role of intellectual property in the branding process is that trademarks can be protected in the legal frameworks of the countries in which they are registered. That means a brand should be recognized in another country to protect its intellectual property. This situation is called the principle of registration in law.

Offering various services to companies in the commercialization of new business ideas, BTM is a structure that supports them in their growth process. This blog post has explained the essential concepts of the business world: intellectual property and its role in the branding process. You can check out the other BTM content to learn more about applications for your company and business model!

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