What is the Difference in the 4ps of Marketing and the 7ps?

What Are the 4Ps and 7Ps of the Marketing Mix?

In this age where each sector changes rapidly, marketing also took its share of this change. In this process, acronyms for many concepts have also emerged to practically understand and transfer complex issues. 4P and 7P are among these emerged concepts. So, what do these essential concepts mean? How did they arise, and what are the differences between them?

What Are the 4Ps and 7Ps of Marketing?

4P refers to the product, price, place, and promotion as a fundamental marketing concept. Briefly, it’s the conceptualization of the process of having a product, assigning a value to it, delivering it to the user through a channel, and finally bringing this product to a certain position. This 4Ps concept maintains its importance in the literature as one of the fundamental concepts of marketing. 7P can be thought of as an update or alternative to 4P. It includes people, process, and physical representation of the Ps. 

How Did They Emerge?

The first product of the “Marketing mix” theory, 4P, is presented by Philip Kotler and E. Jerome McCarthy. After the 1960s, it was one of the most basic and popular marketing concepts for a long time.

 4P concept is considered again in the 80s for an update. At this point, the equation was enriched with people, process, and physical terms. Welcome, 7P. Customer-oriented perspective has changed the focus of the marketing world over time, and 7P is usually identified with this change. The 7P model maintains its importance as a concept carried forward from the 80s to the present day and still receives new theoretical updates.

What Are the Differences Between 4P and 7P Concepts?

In the ever-changing and updated marketing industry, trends have shifted their focus from products or services to processes, humanity, and the buying experience. New concepts used with 4P and 7P or presented as an alternative to them are proof of the situation. These concepts are crucial in offering new perspectives and solutions to users' ever-changing needs and demands. In this respect, rather than indicating a clear difference, it can be said that the additions to the 4P led to the 7P concept.

BTM is a structure that provides various services to companies in commercializing new business ideas and supports them in their growth process. In this blog post, we’ve covered the definition of 4P and 7P, their importance, and their differences. Don’t forget to check other BTM content for further information on establishing your own company and business model!

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