What Is SEO-Friendly Website & How Can You Build It?
Recently, SEO has become one of the most attractive topics of content management and digital marketing. Making a website SEO-friendly in all aspects is among the strategies that take brands one step further. So, how can you build SEO-friendly websites that are among the most curious concerns? What are the most critical steps and tricks of this work?
What Is SEO?
Search engine optimization (SEO) is basically the work done to adapt a website to search engine results. The main aim here is to rank a website higher on SERPs, moving it to a more influential position and appealing to a larger audience. The more a website complies with SEO criteria, the better results. The abovementioned search engine results are examined under the "organic search" title. It’s one of the critical concepts based on SEO work that we often encounter in content marketing.
How to Build an SEO-Friendly Website
There are many criteria to consider for having an SEO-friendly website and providing the best results. The top four criteria can be listed as follows:
1) Considering Mobile Users
Considering that today there are 6.6 billion smartphone users worldwide, we can say that one of the essential points to think about when building an SEO-friendly website is to keep mobile users in mind. A user-friendly interface is a charm both for your desktop and mobile users. Regardless of their device, positively experiencing the website will make your visitors more likely to be your potential customers or users.
2) Using Meaningful Keywords
Content creation is the key while you build an SEO-friendly website. Proper content management not only ensures that you’ve got a helpful website but also that you reach more visitors. The most important criterion that shows the SEO compatibility of your content is keyword work. Before going into details in content management, a strategy should be determined according to the subject on which content will be produced. In this context, you should choose the best keywords for you. SEO experts or content managers should keep your lists of high-performing keywords updated and monitored.
3) Using Internal Links
Using "internal links" during SEO work will take you one step ahead. It’ll also make it easier for search engines to discover new pages on your site. At this point, it’s critical to choose and place the links correctly. Links should be related to the topic and should support the topic of your content. This way, you can direct your users to your relevant pages with the links you choose and strengthen your site.
4) Improving Load Speed
According to the results of Google Consumer Insights 2016, when the load speed of a website takes longer than 3 seconds, visitor rates significantly decrease by 53%. Therefore, your website should be optimized according to the digital world’s fast-paced dynamics. Primarily, you can benefit from websites that test your loading speed and reduce it with many methods on a broad scale, from the site's design to the software. For example, compressing and optimizing images and text or minimizing JavaScript and HTML code are among the fastest and most practical ways to improve load speed.
SEO work is one of the most popular topics recently. In this blog post, we’ve tried to cover how you can adopt SEO criteria to your website and the crucial points to consider while building an SEO-friendly website. Don’t forget to check out
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