The 4 Most Important Content Marketing KPIs!
When it comes to content marketing, there are some fundamental KPIs whose importance is accepted worldwide. Knowing what these KPIs are beneficial in the identification of goals in business processes both in terms of corporate and in terms of employees. So, what are the best content KPIs?
What is KPI?
At first glance the concept of KPI might seem complicated, however, it is the abbreviation of “key performance indicator”. In a wider sense it is a concept that defines professional goals. We can come across KPI in almost every area of the business life and it comes to mean identification of professional goals and the studies carried out in reaching this goal. With an accurately managed process, KPIs are greatly beneficial in measuring success both in corporate’s extent and in employee’s extent.
What is the Importance of KPIs in Content Marketing?
Involving low-cost and practical methods, content marketing is deemed crucial to create a difference among other competitor companies in the market and also to draw more customers. Measurement of success in content marketing studies, which consists of various different elements such as; blog posts, videos, ebooks, case studies is just as important.
In order to succeed in your current studies and to achieve more success in your future studies, you should frequently collect data about the content you have produced and implemented to your marketing strategy, and analyze it. This process is putting the goals you have set, in numbers. Here, guiding KPIs, which will show you the way, come into action.
The 4 Most Important KPIs in Content Marketing
According to data Ahrefs shared for the year of 2022, 82% of the marketing experts actively invest in content marketing. When it comes to content marketing, which plays a vital role in the marketing field, we can list the four most attention-grabbing measures, or in other words KPIs, as follows:
1) Unique Visitors
Singular or unique page visits is one of the most practical KPIs that companies prioritize. Using tools such as Google Analytics, businesses can reach the real number of unique visitors of your websites, monitor these numbers and create a certain data graphic. Unique page visits are the direct way to see how much your current or potential customers/users reach your content.
2) Session Duration
Another practical and effective KPI that companies prioritize is the analytics of the average session duration. You wouldn’t want visitors to only click on your website, but also to spend time among your content. Therefore you would aim them to be your potential customers or users. Again with a monitoring tool like Google Analytics, you would have the chance to directly measure the interest your visitors show on your website and shape your goals in line with this data.
3) Number of Followers and Subscribers
Yet another practical and effective KPI is the monitoring of the number of followers or subscribers. This KPI, which when combined with unique visitors and session duration gives you direct insight, will provide you the clear difference between your current numbers and the number you have targeted and will draw you a road map for your future content marketing studies. The key point here is for the responsible for content marketing in your team to realize regular and sustainable monitoring.
4) Cost Per Click (CPC)
While the team in charge of content marketing in your company is monitoring the numbers, the financial part of this study is also monitored and taken into account. If you are investing a certain amount of money for the CPC, it is normal that you expect a return. In this sense, you should analyze the investment you have made along with the number of visitors you have and in an ideal scenario, you should see that you are achieving the return of your investment in an increasing graphic. In other words, the most important point in this KPI study is regular financial analysis.
KPIs play an important role in the identification of a successful business process and goals. BTM is an institution which provides various services to startups in the process of commercialization of new business ideas and supports them in their process of growth. In this article we talked about some of the most important KPIs which we come across in the content marketing field. Don’t forget to check out BTM’s content for more information!
