Social media is one of the indispensable elements for your business today. And how you represent your startup on social media constitutes key elements in terms of both visibility and growth. With this regard, creating a good social media strategy will be the move that will carry your product or service a step forward. So, what are some important tips used in building this strategy? 

1) Be Attentive

Looking at where social media has come today, it is possible to observe that the content is at a high level both in terms of quality and quantity and the competition is increasing. In addition, each social media channel has its own tone of voice and audience. Therefore, it is vital for companies to be attentive to their social media in order to compete and present their existence in such an environment. Most users are able to distinguish good content from sloppy content. That is why not only separating a special budget for social media but also creating a team who will carefully prepare all content will be beneficial for your business. 

2) Be User-Centered 

The efficiency of social media is directly proportional with the user involvement. Even though the dynamics of each channel are different, the common fundamental point is not creating a social media monologue on behalf of your company. On the contrary, it is necessary to build a dialogue with your potential customers and everyone else you might represent your company to. Following a strategy that will not only promote and represent your business but also will increase the interaction will be making a difference. For example; organizing contests and events, holding sweepstakes or any idea that will transform users from viewers to participants will be serving this strategy. 

3) Be Consistent

Being consistent on social media is as important as representing your business on social media. For users to come across you and your content on social media regularly and consistently is an important advantage for your professional image and potential interactions. It is more than necessary to include the basics of pursuing a stable strategy within the general framework that you will predetermine with your social media team. For instance; there are various options to identify such as; the tone of voice of the content, frequency of the posts, what kind of publications will be concentrated on and what will be avoided or what the general purpose of the social media account is. 

4) Stay in Interaction

Directly related with the customer centered strategy, the interaction element is another must of a good social media identity. Responding to questions coming from your potential customer, who will purchase a service or a product on time and with a careful manner, not leaving comments unattended or conducting Q&As or surveys are among the things you can do in line with this strategy.

 

Being active and dynamic on social media feeds your brand image and strengthens your relationship with users. Displaying a professional stand that emphasizes that you are “there” even when you are not publishing anything is reassuring. It increases your chances of meeting the right users who are likely to be interested in your service or product in the future. 

 

BTM is an institution offering various services to startups in the processes of commercialization of new business ideas and growth. In this article we talked about some tips you can make use of in order to build a successful social media strategy for your business. Don’t forget to follow BTM and check out our other content for other solutions and more content related to your startup!